Kevin Durant may be the NBA’s newest golden child, but there’s a blue collar ethos present, which naturally resonates in the red states that makeup the Midwest*. Announcing his contract extension via Tweet brought him more goodwill than a million slick Nike ads ever could for LeBron; the message and the medium were both modern and modest. He’s so humble he didn’t want to appear on the Sports Illustrated cover alone; only agreeing to pose if two less-heralded teammates could flank him.
His working class ways are even evident in his mode of transportation: a GMC van. No imported (thanks for buying American, KD, maybe that’s why Obama invited you to ball at his place), souped up sports car, no tricked out truck, no limo-Hummer hybrid, no sleek motorcycles, no fleet containing all four. What 22-year-old multi-millionaire would pick the practical over the pricey, the reasonable over the ritzy? We’ll gladly answer our own question: A rare and mature one, one executives can feel secure in building a franchise around. One that the NBA is starting to showcase more and more.
Instead of buying a vehicle with the intention of impressing his teammates, Durant purchased one with the intention of giving them all a ride to practice. Kevin Durant: part superstar, part soccer mom. That's not to say his recession-relevant ride is devoid of amenities -- there’s an Xbox, a TV, some subwoofers and shiny rims -- but it’s still a van. Those haven’t been cool in decades and we question whether or not they were even hip in the 1970s because stoners tend to have terrible taste (see: tie-dyed shirts, the Grateful Dead). If Durant is interested in turning heads when he drives, it’ll have to be while he’s on the court.
* How's that for colorful language?
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