Thursday, August 30, 2012

As Ew Like It

It's been a decade since he last played pro hoops and earlier this month he turned 50, but that isn't stopping Patrick Ewing from restarting his signature sneaker line, which has been inactive longer than the former Knicks star. Ewing Athletics will return to the retail market tomorrow, rolling out initially in New York City, with the 33 Hi Retro. We have no recollection of this brand, active for about 5-6 years in the early-to-mid-'90s - and we remember such short-lived sensations as British Knights and L.A. Gear - so the $100 price for the Hi strikes us as high; to put business in basketball terms, we view it as throwing up a brick. His footwear, unlike his footwork, was forgettable and featureless (where was the inflatable device?). We suggest selling a shoe more suited to his advancing age: the Ewingtip.

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