LeBron James is always in the limelight, but he's about be in the lemon-limelight. James worked with sponsor Sprite to concoct a carbonation creation called 6Mix*, which adds cherry and orange fruit flavors to the regular recipe. No word on whether the King employed a royal taster in the production process or if the soda will be sold in Cleveland (although, in anticipation, we've crafted a cocktail Dan Gilbert is guaranteed to gulp: James' 6Mix + Jameson. We call it a Whiskey Sourpuss.).
6Mix will only be available for a limited time, so don't expect James to become the King of Pop. Unless shoppers buy the beverage in bulk, meaning: not one, not two, not three, not four, not five not six, not seven...bottles at a time.
We think LeBron should debut the drink in the locker room; perhaps the product will prevent the Heat, who have lost six of their last ten games, from fizzling out as the season's end approaches. In order to succeed, neither the Heat nor 6Mix can come out flat.
*that ought to shake up 7Up
No comments:
Post a Comment