Kevin Durant, who shot a career-best 51% from the field this season, connects well on Js; now, he's well-connected with Jay-Z. On Monday, Durant signed with the rapper's nascent agency, Roc Nation Sports, becoming the first male hoopster to hop to the hip-hopper. Our reaction to him flowing to the fast flower: Jigga what?
Durant is the most unassuming superstar in The Association, but maybe that's the point. Perhaps he wants to raise his profile, so the bashful basketball player teams with the brash businessman (in this partnership, Durant brings the "big," Jay-Z the "pimpin'").
Durant isn't in line for a new contract until after the 2015-2016 campaign and currently holds seven endorsement deals (even making bread from Panini America, which weirdly doesn't make bread), so this seems to be a move made to boost his popularity, not profitability. Still, there has to be an easier way to hang out with Beyonce.
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