LeBron-a-thon begins tonight -- aka the 2010-11 NBA season. Love him or loathe him, you can expect wall-to-wall coverage of the most controversial decider since George W. Bush. Ironically, John Wall will not receive wall-to-wall coverage -- or even as much as his backcourt mate, Guns and Ammo cover model Gilbert Arenas, who we're sure is dressing as Robin for Halloween, based on his recent comments. With all the attention on LBJ and his cabinet*, no one is talking about the defending champs, except in relation to the Vujacic-Sharapova engagement (which one spends more time on their hair in the morning is a burning question) and perhaps some discussion of whether Andrew Bynum's body is sturdier than balsa wood, but we're sure some sixth-grader will get to the bottom of this shortly at a science fair (preferably using popsicle sticks).
A little more than two decades ago, Public Enemy told us not to believe the hype. LeBron has been branded a public enemy by many. Therefore, we shall follow the sage advice of the clock-accessorizing group and not automatically assume the Heat will win 70 games or award them the championship on opening night. That doesn't mean we're not excited to watch the talented trio, but if the media makes it all about Mia-ME 24/7, there's bound to be some backlash, particularly from astute fans who know the league has much more to offer beyond LeBron.
*That's two Presidential references in one post. You won't get that from other basketball blogs. Unless Obama has started one (ghostwritten by Reggie Love), which is entirely possible. In fact, if he appointed a person to be the Secretary of Slam Dunks, we wouldn't be surprised.
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