Dwyane Wade's old nickname could be gone in a flash. Wade, ironically running away as fast as he can from his superhero sobriquet, wants to be known by the acronym "WOW," which stands for 'Way of Wade,' disappointing gaming geeks who hoped Wade would join their World of Warcraft guilds on virgin voyages*. Wake up, Wade's not interested in leveling up. To him, RPG means rebounds per game. The only warriors he's facing are the Golden State variety. And he's already on a noble quest: pursuing a third championship.
Like glued-on glitter, we don't think "WOW" will stick. LeBron called it "corny," which hints that Wade might be making an ass of himself with the alias. It's self-serving more than self-centered, so it doesn't stoop to the status of "Starbury". But "WOW" is JWoww tacky, considering Chinese clothing company Li-Ning, who Wade signed with in September, is behind the moniker makeover. However, its sportswear isn't even on shelves in the states yet. The "Way of Wade" campaign is a ways off from offering products, as markets outside of Miami and New York won't get goods until the fourth (business) quarter of this year. All told, hyping a new handle is a sneaky strategy for selling sneakers.
*emphasis on virgin
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